Target audience and background information on band

My song ‘The Power of Heights’ is a Rock song, because it was created by the unsigned Rock band Lime Shark. I know they are a rock band because of their instruments- two electric guitars, a bass and a drum kit all accompanying two lead vocalists, which form a ‘quartet’ where the music comes in four parts, to give that Rock sound of lyrics, guitar, bass and a drumbeat.

Lime Shark are a Progressive-style rock band, based in South Lincolnshire and consisting of four members: Singer and guitarist Tony Bodimead, vocalist and bass player Paul 'Wizbat' Watson, vocalist and guitar player Jamie Peters and drummer Gary Wise. They have been in existence for over 7 years and have produced one album so far, while also performing gigs across the UK and the world.

The album which this song comes on ‘The Money Clock’ is a classic 1970’s Prog Rock album; since a lot of the songs follow the verse-chorus narrative based structure where they put a lot of depth into telling a story in the lyrics. Possible elements might have been taken from 70’s bands such as Pink Floyd and Genesis. Because of the older style of music, the band’s target age group would be 20-55, mostly older men who would have lived through the Prog Rock era in the 1970’s, or younger adults who have experienced the 1990’s revival of this music style.

Using the uses and gratifications theory, I can also identify the audience- people might listen to this music as entertainment, for those who seek something alternative to increasingly popular Pop and R&B music, or to fill time or escape from their everyday lives. People might also listen for social interaction; those who want to fit in or connect with a certain group, so they listen to the popular genres amongst that group.

The band themselves have also identified an overseas audience-

“The band have performed at various open air festivals as well as theatre and club gigs all around the UK. Lime Shark are also establishing fans in Brazil, Germany, Italy and the USA, where their music and videos are creating a lot of interest.” Thanks to their foreign performances and presence on the internet, more people have become attracted and so the audience is becoming larger more varied.