Digipac examples-2

This is the ACDC Iron Man 2 album, another official soundtrack to a movie. Again it comes in a shiny smooth cardboard case but without any pages this time, only two slots where the cd and booklet are kept. The included booklet though contains 16 pages of band information, track listings and high-quality photos of ACDC and screenshots from the film Iron Man 2. It also follows the same conventions that all music albums do with the track numbers and song names included on the back cover.

Digipac examples-1

For our music videos we also need to create Digipacs for them- i.e. the cd cover and contents which comes with the CD itself. This is any information and photos which are related to the album, and here are my 3 examples displaying different types of digipacs on offer.

Here is Michael Jackson's This Is It album, the official soundtrack to the King of Pop's same-titled film. It comes within a card case with over 18 pages containing detailled pictures, the track order on the two discs and information on who wrote and helped produce each song. the Cd's are located in tight holders at the front and back appropirately. The cd listing is also located on the back of the case so that customers can see what tracks it contains, allowing to see before they buy, a media convention that every music album confines to.

Music Video Ideas

Here is an idea I have made of a pure performance music video- one which has only the band performing, without any sort of narrative. I have used various images and pictures to show what sort of camera shots, angles and styles I would use, and how everything would be edited together.

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While waiting for my band to get back to me with times that they are avaliable to film, I have been watching other music videos for inspiration, so I have some ideas of what angles and shots to capture during the actual filming.


I like the shots which show a camera while its filming the lead singer, at 0:29 where the camera pans across the screen and at 0:41 where it focuses on the screen to show the singer performing.





I also like the layout of the band on the set of Nickelback's song Someday, with th lead singer at the front and the rest of the band standing far away from each other (unlike regular band setups), with the empty space filled with extra equipment to reduce that blank appearance. The significance of standing far apart reflects to the narrative of the music video, where a husband dies but then gets reunited with his wife when she dies as well.

http://www.youtube.com/watch?v=-VMFdpdDYYA

I also like the use of lighting in Muse's Starlight music video, where it begins at dawn as the sun is rising over the oil tanker, and then progresses into nighttime as if the song would last all day and the second part had a darker sense of meaning.

http://www.youtube.com/watch?v=Pgum6OT_VH8

These are just some examples of music videos I have been watching for inspiration and ideas, and so when I film my actual video performance scenes I might incorporate what I have mentioned here.

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I have now started drawing my detailed storyboard which will be used as a guide for me when I am filming. I have also contacted my unsigned band and asked when they are free during the week so I can film the instrumental part of my music video, which I can then begin to edit on the computer before I film the narrative after Christmas.

E-mail from Tony, lead singer saying he will talk to the band about when they are free.

Target audience and background information on band

My song ‘The Power of Heights’ is a Rock song, because it was created by the unsigned Rock band Lime Shark. I know they are a rock band because of their instruments- two electric guitars, a bass and a drum kit all accompanying two lead vocalists, which form a ‘quartet’ where the music comes in four parts, to give that Rock sound of lyrics, guitar, bass and a drumbeat.

Lime Shark are a Progressive-style rock band, based in South Lincolnshire and consisting of four members: Singer and guitarist Tony Bodimead, vocalist and bass player Paul 'Wizbat' Watson, vocalist and guitar player Jamie Peters and drummer Gary Wise. They have been in existence for over 7 years and have produced one album so far, while also performing gigs across the UK and the world.

The album which this song comes on ‘The Money Clock’ is a classic 1970’s Prog Rock album; since a lot of the songs follow the verse-chorus narrative based structure where they put a lot of depth into telling a story in the lyrics. Possible elements might have been taken from 70’s bands such as Pink Floyd and Genesis. Because of the older style of music, the band’s target age group would be 20-55, mostly older men who would have lived through the Prog Rock era in the 1970’s, or younger adults who have experienced the 1990’s revival of this music style.

Using the uses and gratifications theory, I can also identify the audience- people might listen to this music as entertainment, for those who seek something alternative to increasingly popular Pop and R&B music, or to fill time or escape from their everyday lives. People might also listen for social interaction; those who want to fit in or connect with a certain group, so they listen to the popular genres amongst that group.

The band themselves have also identified an overseas audience-

“The band have performed at various open air festivals as well as theatre and club gigs all around the UK. Lime Shark are also establishing fans in Brazil, Germany, Italy and the USA, where their music and videos are creating a lot of interest.” Thanks to their foreign performances and presence on the internet, more people have become attracted and so the audience is becoming larger more varied.

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At this stage now, we need to begin filming our music videos since the editing stage will take nearly a month, so I need the video clips by january. This week, I will start drawing my storyboard so that I have a clear idea of what shots and camera work I need to film, so the actual filming stage can go quickly and smoothly. I will also figure out the target audience for this song, a necessary addition so I know who the audience are and how to target them.